All told, there are some tactics that many companies have found very effective to use with Facebook ads. Because of the vast reach of the Facebook platform, and the specificity with which brands can target, there is opportunity to reach a large, potentially interested audience. And since the ads can easily be changed or replaced, many companies report success when they test several variations of ads, then replace the underperforming versions with the ones that are driving Facebook users to their page.instagram likes Recently Facebook announced a redesign of their ad buying and reporting tools. To begin the ad buying process, advertisers must answer, "What's your advertising objective?" The business is given a list of choices and Facebook will recommend an ad type based on the choice made.